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  Exploring the Connection Between Rhetoric and Neuro-Linguistic Programming (NLP) Rhetoric, the art of persuasion, has been studied and practised for centuries, from Aristotle's classical teachings to modern applications in public speaking, marketing, and even politics. Neuro-Linguistic Programming (NLP), on the other hand, is a more recent methodology that explores the interplay between language, thought patterns, and behaviour. While they emerge from different contexts, both rhetoric and NLP share a core focus: the strategic use of language to influence thought and action. In this blog, we’ll delve into how rhetoric and NLP intersect, exploring their shared principles and unique contributions to the science and art of communication. What Is Rhetoric? At its core, rhetoric is about crafting messages that persuade, inform, or motivate an audience. Aristotle famously broke it down into three pillars: Ethos : Credibility or character of the speaker. Pathos : Emotional appeal to the ...